Inspired by Ma'at, the ancient Egyptian principle of
balance, justice, and order,
our brand stands on one belief:
In a world obsessed with choosing,
true harmony comes when you let go.
Ma'at's first sneaker drops in three colors,
each carrying a different rarity but here is the twist
You don't choose the color
the color chooses you
When you buy Ma'at, you simply select your size.
The universe, balance, and probability do the rest.
Every pair becomes a moment of fate –
a small act of trust in the order of things.
It's not randomness.
It's design guided by balance
Unisex, universal, unpredictably perfect.
